Enhanced vision provides cohesive impact in U.S. transfusion medicine
MORGAN CITY, La. — Mon., Sept. 24, 2018 — Blood Systems announced today that its 10 blood center brands including United Blood Services will unite as one cohesive brand under the new name Vitalant. As one of the nation’s oldest and largest comprehensive transfusion medicine organizations serving local communities across 40 states including Louisiana, Vitalant’s 127 nationwide donation centers and 30,000 mobile blood drives welcome more than 780,000 donors who supply 1.8 million donations per year.
Mitzi Breaux, Vitalant of Louisiana’s Marketing & Communications Manager, spoke to KQKI News about the change:
“Our organization has grown to encompass blood donation centers and specialty services from coast to coast. As transfusion medicine leaders, we embrace this opportunity to combine our innovative capabilities,” said Vitalant President and CEO Dave Green. “We invite the public to join us in generating more vital donations to transform even more lives in communities across the United States.”
Unifying the combined capabilities and national presence of the organization’s 10 blood center brands, Vitalant brings together the benefits of a cohesive centralized support structure and enhanced research opportunities to advance transfusion care and reach people most in need. It also reflects a commitment to donors to ensure a consistent and seamless experience across all centers and blood drives.
The 10 donation center brands that come together collectively under the name Vitalant are: Blood Centers of the Pacific, BloodSource, Bonfils Blood Center, Central Blood Bank, Community Blood Services, Inland Northwest Blood Center, Lifeblood, LifeShare, LifeSource and United Blood Services, in addition to the umbrella organization Blood Systems including its research institute and specialty laboratory. Vitalant’s national headquarters is in Scottsdale, Ariz.
“For more than 50 years United Blood Services has served as a major blood center throughout the state of Louisiana,” said Danny Garrick, president of operations in
the Southeast. “We will remain committed to our communities with the same people and purpose you’ve come to expect.”
Vitalant supports nearly 1,000 hospitals and health care entities throughout the United States, impacting millions of lives. In addition to blood products, Vitalant offers customers transfusion services, medical consulting, quality guidance, ongoing education, research and more.
There is a constant need for blood – in fact, nearly 5,000 blood donations are needed each day to meet the needs of people throughout the country. At least 250 donations are needed each day to meet the needs of people throughout South Louisiana. Statistics show that nearly 60 percent of blood donations come from people over 40, and nearly 45 percent come from people older than 50. Vitalant looks to inspire the next generation of blood donors, while building lasting relationships with people of all ages.
“Vitalant’s purpose is to help people realize their life-transforming potential,” said Chairman of the Board of Trustees Dr. Ron Waeckerlin. “A name change does not change our commitment to the communities we serve in South Louisiana or the people who count on us. In fact, our national presence allows us to effectively tap into our network to ensure donations reach the people who need it most.”
The name Vitalant (“Vye-TAL-ent”) embodies something vital and full of life, which is implicative of the organization’s vision to create life-transforming outcomes for nationwide communities. The vital work the organization does in transforming the lives of donors, patients, customers and employees is an awe-inspiring experience that anyone can be a vital part of.
Vitalant has a new logo and website, vitalant.org, and will maintain the same community-based staff that South Louisiana donors have come to know. In every donation center, donors will experience the exceptional personal, professional and comfortable level of service they have come to trust and expect. In South Louisiana, Vitalant has three donation centers and hosts up to an average of 100 blood drives every month. Visit the Morgan City donor center at 1234 David Drive, Suite 102, or visit vitalant.org to find a mobile blood drive near you.